[Home]space [About] space[Design from India]space [Travel] space [Subscribe]space [Facebook]space [Contact] space

Friday, July 22

Pure Ghee Designs

One fine day, I stumbled upon Aditi Prakash's blog/design studio, and spent a good part of the morning going through this super talented designer's vast repertoire of projects. From creating bags in beautiful fabrics, to designing painted furniture to helping design interior details - she has her hands full! The project that impressed me the most was the work that Aditi did for Samode Lodge. She worked with arts and crafts from different parts of India, and translated them beautifully into contemporary interior objects. Have a dekko at her work, and read through her inspiration, in her own words..

Key chains from fabric remnants, Birds using Gond art and patchwork pouches 

Pure Ghee Designs is a research, design and production studio working mainly with traditional crafts. It is named so after a crafts person who brought back a gift of home made ghee (clarified butter) from his village for Aditi. It was the only thing he could think of that was pure, home made and precious. It stands for all things Indian and it appeals equally to urban and rural sensibilities.


Burnt wood birdies and tribal candle stands in metal

 Different art forms on the walls of Samode Lodge. From Gond paintings to mud relief


Aditi has lived and worked in Hyderabad, Ahmedabad and Delhi - cities that have a rich history and synergetic culture. She loves things hand made and is constantly exploring ways to make space for crafts in our modern lives. She believes in creating products with a soul, products that are powerful antidotes to the big hollow brands of commerce.

Sketches for a fabric wall art in kalamkari

As a child she loved making things and working with her hands. She studied fine arts - sculpture and then specialized in furniture design at NID. She then worked for various NGOs and private organization in the crafts sector giving her the opportunity to explore the length and breadth of the country. She has also curated Indian crafts exhibitions for events in London, Frankfurt and Sri Lanka and was shortlisted for the Young Creative Entrepreneur award last year.

Beautiful and unique metal figurines

Textiles galore!

Gond paintings on the walls

Wood carving from Kalahasti


One of the primary product in Pure Ghee Designs range is the limited edition bag made from traditional textiles. During her travels Aditi was fascinated with the sheer variety and beauty of traditional Indian Textiles. The bags are a celebration of the Indian design aesthetic whether it is fabric from fourth and fifth generation crafts people in Bhuj or kitschy lungis from streets of Hyderabad and Cochin. Every bag has a story to tell. Pure Ghee bags focuses as much about finishing, detailing and quality as they do about aesthetics.

How gorgeous are these bags! I am in love with the indigo one!


Phew! Didn't I say she is one talented designer!?
See more of her work here
And you can reach her at this email

[All images Aditi Prakash]


14 comments:

Trishna said...

Love the kalamkari wall art! So much talent in one person...very impressive!

Dina said...

You found another gem, Bhavna! I hope Aditi retails her bags outside India too?

Fulwaria Interiors said...

Awesome article...

shooting star said...

wow, wat interesting design and pieces!!

Anonymous said...

Aditi's designs are true representation of Indian Folk Art.
Congratulations.

An inspired gent

pea said...

Great designs that would fit in a rustic country home setting East or West, or a hi tech super sleek home. Particularly love the metal figurines.

Conny's Cottage said...

great designs


hugs Conny

Sunita said...

BEautiful.'..does she sell online...where can i lay my hands on them

jason @ gold work embroidery said...

Some lovely stuff here - especially the gold work on the tree!

Neha@ All things beautiful said...

That's a lot of talent in one person! Loved all of her creations....my favorites are the wooden birds, the metal figures and the bags. Thanks for sharing Bhavna!

VICTORIA said...

Such Talent indeed!!! Can't take over these wonderful designs and kalamkari wall art!I Love them so much!You are amazing and brilliant as well! congratulations!thanks for sharing Bhavna!

ClassyandFabulous said...

those wooden birds are so cute..! and loving the bags

Linda Johnson said...

Beautiful collections,very nice post. I will revisit your blog to see more products. I would also like to share other Lifestyle products i came across. Hope you like them.

tim watson said...

The colors are looking so bright. They are mind blowing pieces.

Post a Comment

Hello! Thanks so much for stopping by and dropping me a note. Much appreciated!

Blog Widget by LinkWithin