One fine day, I stumbled upon Aditi Prakash's blog/design studio, and spent a good part of the morning going through this super talented designer's vast repertoire of projects. From creating bags in beautiful fabrics, to designing painted furniture to helping design interior details - she has her hands full! The project that impressed me the most was the work that Aditi did for Samode Lodge. She worked with arts and crafts from different parts of India, and translated them beautifully into contemporary interior objects. Have a dekko at her work, and read through her inspiration, in her own words..
Key chains from fabric remnants, Birds using Gond art and patchwork pouches
Pure Ghee Designs is a research, design and production studio working mainly with traditional crafts. It is named so after a crafts person who brought back a gift of home made ghee (clarified butter) from his village for Aditi. It was the only thing he could think of that was pure, home made and precious. It stands for all things Indian and it appeals equally to urban and rural sensibilities.
Burnt wood birdies and tribal candle stands in metal
Different art forms on the walls of Samode Lodge. From Gond paintings to mud relief
Leather puppets from Andhra on the walls
Aditi has lived and worked in Hyderabad, Ahmedabad and Delhi - cities that have a rich history and synergetic culture. She loves things hand made and is constantly exploring ways to make space for crafts in our modern lives. She believes in creating products with a soul, products that are powerful antidotes to the big hollow brands of commerce.
Sketches for a fabric wall art in kalamkari
As a child she loved making things and working with her hands. She studied fine arts - sculpture and then specialized in furniture design at NID. She then worked for various NGOs and private organization in the crafts sector giving her the opportunity to explore the length and breadth of the country. She has also curated Indian crafts exhibitions for events in London, Frankfurt and Sri Lanka and was shortlisted for the Young Creative Entrepreneur award last year.
Beautiful and unique metal figurines
Gond paintings on the walls
Wood carving from Kalahasti
One of the primary product in Pure Ghee Designs range is the limited edition bag made from traditional textiles. During her travels Aditi was fascinated with the sheer variety and beauty of traditional Indian Textiles. The bags are a celebration of the Indian design aesthetic whether it is fabric from fourth and fifth generation crafts people in Bhuj or kitschy lungis from streets of Hyderabad and Cochin. Every bag has a story to tell. Pure Ghee bags focuses as much about finishing, detailing and quality as they do about aesthetics.
How gorgeous are these bags! I am in love with the indigo one!
Phew! Didn't I say she is one talented designer!?
See more of her work here
And you can reach her at this email
[All images Aditi Prakash]